| Incredible India: Evolution of Brand India - Teaching Note |
| 作者姓名：Tripti Ghosh Sharma; Akshay Kumar; Samriddhee Khanna; Aditi Gupta; Karthik Govindarajan; Arpit Agarwal; |
| | 商品編號：8B14A017 |
| 出版日期：2014/07/30 | 內容長度：11 頁 |
Teaching note for product 9B14A017.
|
| Incredible India: Evolution of Brand India |
| 作者姓名：Tripti Ghosh Sharma; Akshay Kumar; Samriddhee Khanna; Aditi Gupta; Karthik Govindarajan; Arpit Agarwal; |
| 商品類型：Case (Library) | 商品編號：9B14A017 |
| 出版日期：2014/07/30 | 內容長度：14 頁 |
In 2013, the minister of state for tourism in India is contemplating the future of the “Incredible India” campaign. Started in 2002, the campaign had succeeded in turning India into a high-end tourist destination, as a result bringing about a growth of 16 per cent in the number of foreign visitors. Originally focused on landscape and culture, the campaign evolved to embrace such concepts as spiritual, medical, adventure, film and sports tourism on .....more
|